Social Media Updates

Facebook has a new tool that measures the effective potential of an ad, it is also called Creative Compass as it predicts the potential effectiveness of ads. Creative Compass is designed to better measure the impact of ad creatives as it will evaluate ad creative by looking at key elements and ranking them on a scale from low impact to high impact.

  Remember the last time you fell asleep on your desk? And when you realized you were at work and woke up, your seniors standing all around you, with arms crossed and widened gaze at you as if you dropped a gigantic nuclear bomb on earth. Know more

Most social media , these days, lack this ability. The rise of these media, such as Facebook, Instagram, and the like are the best examples. These all attribute to the dopamine economy. That means to say they are less focused on creating value for their customers and more on exploiting their dopamine addiction to create economic benefits, say selling the customer-behavioral data to the businesses. Know more

Instagram gives your business the kind of online exposure that may prove very beneficial to you and your business. Here are seven marketing tips that will surely boost your business through Instagram. Know more

Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the Facebook-owned encrypted messaging app via their Facebook timelines.

The new Instagram API limits search queries to 30 unique hashtags within a seven-day period. As Instagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day period.

Facebook has put aside any platform bias and now there is a way to compare performance across platforms.